Check out this YouTube video discussion featuring Mason Duchatschek, co-author of the social media marketing book Attract, Capture & Convert (see http://www.AttractCaptureConvertBook.com) and Mich Hancock (http://www.100thmm.com) as they discuss a David vs. Goliath marketing strategy online.
Want to know how small or unknown companies take orders away from their brand name competitors online? Want to make sure YOU don’t lose leads and customers to YOUR competitors online?
Where did the marketers for Gurin portable ultrasound devices mess up? What can you learn from their mistakes?
Check out this video:
David vs. Goliath – Social Media Marketing Against Brands
